By GOH LI-ERN
HAVE you
ever wondered what people are looking for when they go online?
Google Trends, a service launched by Google in May 2006, answers
just that question.
Google receives 200 million searches a day in 89 languages from
all over the world.
Some people have called Google "the closest thing the Web
has to an ultimate answer machine". It is hard to refute
that the Google headquarters in Mountain View, California has
its finger on the pulse of the technologically advanced world.
Curious, I went to www.google.com/trends and typed in the word
"Methodist" to find out which country generated the
most searches for the Methodists as a proportion of its total
number of searches. Lo and behold, it was - Singapore.
I was baffled. How can a nation with 33,000 Methodist members
in a country of 4 million generate such a large percentage of
searches? What is our 33,000 compared with the United States'
8.6 million, or South Korea's 1.5 million? (See Chart 1 above).

I was repeating the analysis to make sure that it was not a fluke
when it dawned on me that 33,000 was the wrong number to focus
on. The Methodist community is much larger than our membership.
Our academic Methodist schools alone account for 22,000 students,
1,000 teachers, and if you consider the parents a vital part of
the school, 44,000 parents. Add all of that to 33,000 and you
get a cool 100,000.
And this does not include our kindergartens, nursing homes, family
service centres, community outreach programmes, bursary schemes,
etc.
But how does the search for "Methodists" compare with
the search for Christianity and other religions in Singapore?
Google Trends allows you to compare search terms with one another,
so I typed in "Christian, Buddhist, Muslim, Hindu, Methodist",
chose "Singapore" under the region tab, and it churned
out the chart below (Chart 2).

The number of searches for "Christian" is approximately
three times the number of any of the other searches, except for
a spike in searches for "Muslim" in the beginning of
2006.
On a roll now, I typed in quick succession: "God", "love",
"meaning of life", "ghost", "casino",
and many others. Singapore comes in third in the world in our
search for God, and second in the world in the search for "love"!
The fact is that you can read anything you want into these
results. If anything, I learned one thing from Google Trends:
the Methodist community is much larger than the 33,000 members
on paper.
Goh Li-Ern is the Researcher with The Bishop's Office.